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Women-Owned Indian Brands You Can Support This Women's Day

Published on 24th February 2026 by Vismaya R K

General

Women-Owned Indian Brands You Should Support This Women’s Day (2026 Edition)

Every purchase tells a story. Make yours count.

Introduction: More Than Just Shopping

There's something quietly powerful about a woman who builds something from nothing — who takes a dream, a craft, a gap in the market, and turns it into a brand that thousands of people love. India has always been home to extraordinary women. But today, more than ever, they're not just running households or holding careers. They're building empires.

This Women's Day 2026, we invite you to do something different. Instead of a gift card or a bouquet, consider sending something more meaningful — a purchase that powers a woman's vision, sustains an artisan's livelihood, or funds the next chapter of a homegrown Indian brand.

Whether you're in Dubai scrolling past midnight, in Toronto missing the smell of sandalwood and silk, or in London dreaming of a saree that feels like home this list is for you. These are brands built by Indian women with intention, courage, and extraordinary taste. And this Women's Day, they deserve your support more than ever.

If you're looking for ways to celebrate the women in your life or yourself — here are some women's day 2026 wishes worth making real.

The Brands: Stories Behind the Labels

1. Suta — Where Every Saree Has a Soul

Founders: Sujata Biswas & Taniya Biswas

Two sisters from Bengal who left corporate careers to save the handloom saree, that's Suta in a sentence. But the full story is so much richer. Sujata and Taniya didn't just launch a brand; they launched a love letter to India's weaving communities, creating dignified livelihoods for weavers who were slowly being forgotten.

Suta's sarees are soft, accessible, and deeply rooted in craft tradition. They've made the saree feel modern without stripping it of meaning.

What to buy: The cotton-linen blend sarees in earthy tones — perfect for everyday elegance.

Why it matters: Every Suta purchase directly supports a network of weavers across India. You're not just buying fabric. You're sustaining heritage.

2. Nykaa — The Platform That Changed Beauty

Founder: Falguni Nayar

When Falguni Nayar left a high-flying investment banking career at 49 to start a beauty platform, the world had questions. Today, Nykaa is a billion-dollar brand and Falguni is proof that the best chapters can start in the second half of life.

Nykaa didn't just sell beauty products. It built an ecosystem where Indian women could discover, learn about, and invest in their beauty rituals on their own terms.

What to buy: Nykaa Cosmetics' Matte to Last Liquid Lipstick. A cult favourite that performs as beautifully as it looks.

Why it matters: Falguni's story is one of audacity. Supporting Nykaa means celebrating a woman who rewrote the rules of timing, ambition, and success.

3. SUGAR Cosmetics — Bold Enough to Break the Mold

Founder: Vineeta Singh

Vineeta Singh turned down a ₹1 crore job offer straight out of IIM-Ahmedabad to follow her entrepreneurial instincts. SUGAR Cosmetics was born from a simple, powerful insight: Indian skin tones were underserved by global beauty giants.

SUGAR's products are formulated for the Indian climate — long-wearing, vibrant, and unapologetically pigmented.

What to buy: The SUGAR Ace Of Face Foundation Stick — buildable, skin-loving, and brilliantly suited for warm undertones.

Why it matters: Vineeta built a brand around inclusion before it was fashionable. Every SUGAR purchase is a vote for beauty that actually sees you.

4. Anita Dongre — Fashion With a Conscience

Founder: Anita Dongre

Three decades ago, Anita Dongre started stitching in a small Mumbai flat. Today, her label is worn on international red carpets including by the Duchess of Cambridge. But what sets Anita apart isn't the celebrity endorsements. It's her commitment to artisans and sustainable fashion.

Her label Grassroot, under the Anita Dongre umbrella, works exclusively with rural craftswomen, bringing block prints and hand embroideries to global fashion conversations.

What to buy: The Anita Dongre floral anarkali — timeless, celebration-ready, and crafted with care.

Why it matters: When you buy Anita Dongre, you're supporting a chain of empowerment that stretches from a Mumbai design studio to a village artisan's hands.

5. House of Masaba — Culture, Colour, and Courage

Founder: Masaba Gupta

Masaba Gupta built a brand out of being different. The daughter of cricketer Viv Richards and actress Neena Gupta, she faced bias and doubt at every turn. Her response? Prints featuring lipsticks, cameras, and playing cards — bold, irreverent, and utterly original.

House of Masaba is now a lifestyle brand spanning fashion, beauty, and home — and it's as unapologetically Indian as it is globally chic.

What to buy: Masaba Beauty's Eyeliner Kajal — dramatic, long-lasting, and designed for eyes that have something to say.

Why it matters: Masaba built her brand by refusing to be boxed in. Supporting her means celebrating every woman who's ever been told she's "too much."

6. Forest Essentials — Ancient Wisdom, Modern Luxury

Founder: Mira Kulkarni

Mira Kulkarni started Forest Essentials in a small kitchen in Rishikesh, drawing on Ayurvedic texts and traditional formulations. What emerged is now India's most prestigious luxury beauty brand stocked in Harrods, beloved by beauty editors worldwide.

Forest Essentials is slow beauty before slow beauty had a name.

What to buy: The Soundarya Radiance Cream with 24K gold, an indulgent gift to yourself or someone you love.

Why it matters: Mira's work keeps ancient Indian beauty wisdom alive and relevant. Each product is a bridge between centuries.

7. BlissClub — Movement, Made for Indian Women

Founder: Miten Sampat... but driven fiercely by co-founder Devanshi Shah

BlissClub was built with one radical idea: activewear actually designed for Indian women's bodies. Not sized-down menswear. Not fast fashion athleisure. Real, technical, thoughtful sportswear.

In a category dominated by global giants, BlissClub has carved out something rare community.

What to buy: The Ultimate Leggings four-way stretch, buttery soft, and honestly life-changing for anyone who moves.

Why it matters: BlissClub's community of women supporting women extends far beyond the product. They're shifting how Indian women think about movement, strength, and self-care.

8. The Moms Co. — Safe, Simple, Real

Founder: Malika Sadani

After a difficult pregnancy where she couldn't find safe, toxin-free products for herself and her newborn, Malika Sadani built the solution. The Moms Co. is now India's leading natural, toxin-free mother and baby care brand.

Every formula is certified safe. Every product is made with love quite literally.

What to buy: The Natural Stretch Marks Cream — a bestseller that's become a ritual for expecting mothers across India and abroad.

Why it matters: Malika built this brand from the most personal place possible: a mother's protective instinct. That's not a marketing angle. That's a founding truth.

9. Okhai — Craft as Empowerment

Founder: Initiated under Tata Group, brought to life by women artisans across India

Okhai is a platform that exists to give India's craft communities primarily women — a dignified marketplace and a global voice. The textiles and accessories available on Okhai aren't just beautiful. They're transformative, economically and culturally.

What to buy: The hand-embroidered tote bags or block-printed dupattas each one a wearable story.

Why it matters: Okhai is proof that fashion and social impact aren't opposites. They can be, and should be, the same thing.

10. Nicobar — India, Edited With Love

Founder: Simone Tata (legacy), reinvented by Raul Rai & Cornia Lobo

Nicobar is what India looks like when it's confident, calm, and beautifully minimal. With its roots in Indian craft and a sensibility that travels well, Nicobar has become the go-to brand for globally minded Indians who want to carry their heritage lightly and elegantly.

What to buy: The Nicobar Bora Bora midi dress or their beautifully curated home accessories understated luxury at its finest.

Why it matters: Nicobar shows the world a version of Indian design that is contemporary, confident, and completely timeless.

Why Supporting Women-Owned Brands Matters

The act of buying is never neutral. Every rupee you spend is a small vote for the kind of economy you want to see, the kind of stories you want told, the kind of futures you want to fund.

Women-owned businesses in India still face disproportionate barriers: limited access to capital, social pressure, and markets that weren't built with them in mind. When you choose to buy from India especially from women-led brands you're doing more than shopping. You're participating in a movement.

You're telling a woman in a design studio in Jaipur that her craft is valued. You're telling a founder who stayed up working after her kids went to sleep that her sacrifice means something. You're telling every young Indian girl watching these women that ambition, when paired with courage, creates something the world actually needs.

Celebrating Women Across Borders

For the Indian diaspora the NRI communities scattered across the UK, the US, Canada, Australia, the Gulf — Women's Day carries an extra layer of emotion. It's a chance to reconnect with the India you carry inside you, to honour the women who raised you, and to support the ones who are building something beautiful on the other side of the world.

The distance doesn't have to mean disconnection. With Shoppre international shipping service, you can shop any of these brands directly from India and have your purchases delivered to your doorstep wherever in the world that doorstep happens to be. Shoppre acts as your personal Indian address, your bridge home, and your partner in making sure the best of India reaches you, no matter how far you've traveled.

Celebrate, Shop, and Inspire

This Women's Day, let your shopping cart be an act of love. Choose a brand built by a woman who refused to give up. Buy the saree, the serum, the stretchy leggings. Gift them to someone you love or keep them for yourself — because self-love is also a form of celebration.

The women behind these brands didn't just build businesses. They built possibilities. They showed us that creativity, courage, and craft can survive and thrive even in the hardest markets, even against the longest odds.

Support them. Share their stories. And if you're reading this from across the oceans, know that Shoppre is here to help you carry India with you beautifully, reliably, and with just a little extra love this Women's Day.

Here's to the women who build. Here's to the women who buy. Here's to all of us, choosing better — together.

Team Shoppre 💙